I am happy,
I am healthy, and
I am strong.
Dig the well before you get thirsty
Personal
We don’t question assumptions until the universe forces us to move out of the status quo. The people who get ahead are usually the people who do that questioning before they are forced out of the status quo, before a crisis strikes. Think out your outdated assumptions before the universe does it for you. Look at the decisions you are taking in your life right now and reflect. Question what you are doing and why you are doing them. And if you do not have a good enough answer for yourself then it’s probably not as strong as you believe it is.
Professional
I think that it’s in the hard times are when you grow and learn. To build top teams you will need to have real openness, to be honest without getting personal. Encouraging team members to express views without the fear of being ridiculed. Modern life is very technology-based, with people on their phones, therefore, the art of communication and speaking to people is nowhere as much part of life as when I was growing up.
Assumption is the mother of all mess ups
We are all seeking satisfaction, safety and belonging. I am fundamentally an optimist and part of being optimistic is keeping one's head pointed towards the sun and one's feet moving forward. The majority of us are focused on “what we know and what to do”, whereas the minority are focused on “what’s possible”. Our status and self esteem goes up because we can brag and boast about what we are doing.
I think the essential component of success is self awareness, introspection and reflection. The most truly successful people have it as they always gain wisdom along their journey. Perhaps the real gift of success are not economic gains and fame, but the wisdom and life lessons.
Nowadays, if you are not a millionaire no one is interested in your advice. In that case, I should shut up and concentrate on making some money. Sorry! I’m going to give you some advice: When you don’t know something, immediately say “I don’t know.” It shows confidence and you will keep on learning and growing and succeeding. Then say, "I will find out."
Interview questions
What are three key points that you want to make during your interview?
Why do you want to work for this company?
Why do you think this job is a good fit for you?
Why should we hire you?
What do you like most and least about your current job?
What are your weaknesses?
What characteristics are you looking for in an ideal job?
What are you salary expectations?
What qualifications or experiences make you uniquely qualified for the position?
Do you have any questions?
Yes, I would like to know how does your product or service change the lives of your customers?
Personality type: Leader
According to Myers-Briggs Personality Test, I am am an ENTJ.
(E) Extraversion
(I) Intuition
(T) Thinking
(J) Judgment
Strengths
Control and structure allow an ENTJ to work at their best, they love to take direct action and this no-nonsense type takes no prisoners.
Weaknesses
ENTJ’s rarely takes feelings into account and their assertiveness can come across as aggressive and argumentative.
“Unique traits of the ENTJ, strong focus, unbelievable intuition and the ability to take responsibility. The ENTJ thrives under pressure and gains even more confidence when around other people like themselves. The ENTJ type can sometimes seem arrogant because they expect the same level of dedication to projects from others as they allocate. They use more logic than emotion, being stubborn when it comes to empathy toward others. This type has high standards and can become impatient easily, which can sometimes make them seem harsh.”
Having an ENTJ personality type has been a blessing and a curse. Apparently, I’m an interesting personality type and encompasses several notable characteristics. It’s just my natural state!
Each one, teach one
"There is a wonderful mythical law of nature that the three things we crave most in life - happiness, freedom and peace of mind - are always attained by giving them to someone else." - Peyton Conway March
The pandemic and the current economic downturn is causing mental health issues all around the world. We know that this has been an issue throughout the lockdown. I have heard from so many people who are feeling lonely, anxious and depressed with many of them stressed and having suicidal thoughts.
How is the pandemic hurting your physical and mental wellbeing?
I am a mentor and available to talk to you during these turbulent times.
Queen's Birthday Honours: My sister becomes MBE
Everything starts with a story and it’s never been so easy to get your message out there. Because it’s never been easier, everyone has the power to publish and everyone thinks that they have a story to tell, paradoxically, it’s never been harder to get someone to listen or care! Our story has to be authentic if we really want to connect with an audience. Everyone’s telling their story online and everyone thinks they have something to say.
I think that only by applying the ancient art of storytelling with precision and power can we truly reach out and connect at a deeper emotional level with our audience, and this is when everything changes. My sister has become an MBE in the Queen's Birthday Honours list for her work in education.
- Who is the hero of the story?
- Who is Valerie really trying to help?
- Can we empathise with her audience, I mean really understand what they are thinking and feeling?
- What are the challenges that they are facing?
If we can show and tell them that we understand their reality then they will listen to us. And if we do it with a story then it will be even better and easier for them to share.
You can read Your Croydon’s article about my sister here
Curiosity killed the cat
I was recently asked whether curiosity was my primus motor? No, I think that curiosity is what fuels me! What drives me is a desire to make things better. I see what I think is broken and I see what people will benefit from learning, not because it will make things better for me but better for them. And the tool that I use to see those things and provide the insight is my curiosity of asking, “Why didn’t that work?” and “Why is this not what it could be?”
Most of the entrepreneurs I know are not saying, look at my bank balance and they are not saying here’s how I cut corners. They are people who would like to make things better by making better things. And I am proud to be in that category, and all I am trying to do is spread the word.
Do you believe in miracles?
“Albert Einstein said, “There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle.””
I care enough to see you
People are always drawn to those who are genuine, willing to show who they truly are and who make it safe for others to be fully themselves. I have always taken the risk of leading from my heart, knowing the reward was greater than any inadequacy I felt. I think being vulnerable is always the pathway to making meaningful connections, and being authentic and vulnerable is also the secret to becoming charismatic.
Ken Blanchard said, “If you don’t know who you are - or what your strengths and weaknesses are - and you are unwilling to be vulnerable, you will never develop a trusting relationship.”
In my humble opinion, authenticity means taking a risk to show others our true selves. It’s uncomfortable and vulnerable, and always carries with it the very human fear of not fitting in. I think that if we want to see others then we must first allow them to truly see us. It takes courage to be authentic and aligned with our values, especially in these turbulent times. Right now we are all using FaceTime, Skype, Zoom, Teams, etc., to stay in touch with our colleagues, family and friends, but we are still in our own spaces. I think that it’s really hard to transcend that separateness, no matter how good the camera lens is, technology has made the connection possible, but seeing authentic emotion makes it tolerable.
Do you agree that in our heads and hands we have the specialist skills that will get us hired? I think that what really separates us is our ability to connect with, motivate and inspire others, what do you think?
Do You Remember?
I Don't Know
c/o The Independent
I think that the three most powerful words are “I don’t know”.
It’s OK not to have a strong opinion on topics outside of our expertise and I am not a medical professional so many of my answers in 2020 have ended with “I don’t know.”
Action speaks louder than words
One Picture is Worth a Thousand Words
Learnings from 2020
Last weekend, my son had his Confirmation (coming of age celebration - an affirmation of faith in God and it is also seen as the transition ritual from a child to adult). During the reception one of his friends asked me a question - What is the biggest lesson you have learned in 2020?
I was quite impressed that a 15-year-old was thinking on such a deep level.
My answer was that I’ve learned that during times of crisis, you can either be a giver or you can be a taker and you choose who you want to be. When this pandemic is over and I look back or you look back, the question we will ask ourselves – “What were you, were you someone who gave and helped during the pandemic or were you someone who took?” So I learned that we have a role to play and you have a choice.
Hellerup Kirke, 15.08.2020
“If” by Rudyard Kipling is one of my favourite poems, do you know it?
If you can dream and not make dreams your master;
If you can think and not make thoughts your aim;
If you can meet with triumph and disaster;
And treat those two impostors just the same,
If you can fill the unforgiving minute
With sixty seconds’ worth of distance run,
Yours is the earth and everything that in it,
And, what is more, you’ll be a man, my son.
Lonely, Frustrated or Bored
Image: Aman Dalal
Yesterday morning, I was speaking to my elderly parents in London about whether they had changed their eating habits during the pandemic. Jared Diamond in his book, “Guns, Germs, and Steel”, studied why some cultures today are highly advanced and others are still living very primitive. One of the key factors was the difference between how they ate. Today, I reached out to the health expert and nutritional therapist, Thorbjörg Hafsteinsdottir for her opinion. Thorbjörg is the best selling author of “10 Years Younger in 10 Weeks” - As I wanted to know if Thorbjörg agreed with Jared Diamond prognosis?
We know that what we eat has a great impact on our health and how old we get. The “Blue Zones” are areas across the globe where people tend to live the longest and have remarkably low rates of heart disease, cancer, diabetes and obesity. Research has shown that these cultures are different from each other and the diet is not the same, for example, in Okinawa (Japan) their diet consists of fish, plants, sea plants, bitter melon and meat, once or twice a month. In Sardinia (Italy) their diet consists of high protein pasta, olive oil, fish, meat and red wine, and the Hunza’s in north Pakistan eat beans, whole grain bread, some meat and vegetables. Although food choices vary from region to region, what they all have in common are that Blue Zone diets are primarily homemade from scratch, with no added sugar or bad hydrogenated oils and they all steer clear of processed foods. Communal eating with friends and family, high levels of physical activity, low-stress levels and a strong sense of purpose also plays a huge role in their long lives.
Today, it is common knowledge that excessive sugar intake is extremely dangerous! Added sugar in starchy food, bread, cakes, pasta and other high glycemic food, interferes with the blood sugar balance and can make you insulin resistant, leading to obesity and inflammation, which is a part of almost all health problems and known medical diagnoses.
In my opinion, everyone wants to be happy, healthy, wealthy and to have good personal and professional relationships. How would you define who you are and what you do?
Well, I am one of those in your vision group 😊. For the past 30 years or so, I have been teaching, inspiring and motivating people to take action on their health by taking better and healthier choices. I am doing my best to walk the talk.
Currently, we are experiencing the COVID-19 pandemic and we are changing our behaviours and adopting new routines as the global lockdown continues. Everyone is speaking about a vaccine as the solution but I cannot help but think there must be an alternative and as the immune system is the operating system of the body. What role do you think strengthening our immune system could play?
Based on science there is no doubt that having a strong immune system is a good first defence against any germ, bacteria or virus. The elderly and people with pre-existing health conditions (e.g. cardiovascular diseases, diabetes, high blood pressure, chronic respiratory diseases, etc.) are, particularly at risk. There is so much we don't know about the coronavirus and how it behaves in the body. We know it attacks the lungs, and also that it is the immune system that fights this cytokine inflammation storm on the lungs. Due to the genetic range, it is quite normal that some people die from a viral disease while others do not even notice it. The bottom line is that there is no magic pill or a specific food guaranteed to bolster your immune system. I would recommend that you maintain a healthy diet, increase your daily vitamin D intake, improve your sleeping habits, reduce your stress levels and avoid excessive alcohol consumption.
The coronavirus has had unprecedented impacts on the world and some say the worst is yet to come. I have hope for the future and understand that during these uncertain times, it’s more critical than ever to take command of your emotions and attitude. Can you tell me a little about your upcoming online course (in Danish) which starts on Monday 20th April?
The immune system is vital and crucial for our life, all systems in the body are connected to the immune system. On this course, I will take you through the many functions of the immune system - I will speak about blood sugar and insulin, inflammation and obesity, stress, stress factors and sleep. I will also talk about food and diet, advise on what to eat in order to maintain a balanced immune system, sharing plenty of good advice for everything!
This course will provide you with a basic platform - a forum for people to meet, be inspired, gain motivational tools and guidance during these strange times. The loneliness, the frustration of not knowing when this will pass or feeling bored can easily be used as an excuse to lose control and eat your way out of the "crisis". I am here to help prevent that happening, to support you and to support your body and mind.
Thank you Thörbjorg 🙏🏽. I also know that good habits automatically transform our lives therefore I have signed up for your online course.
You can contact Thorbjörg via E: thorbjorg@thorbjorg.dk or T: (+45) 40 91 64 13
Simon Nygaard Hoff, co-owner and creative soul at Wonderland Agency
You and I met each other around 2008 when you had the WAS Gallery in Vesterbro even though we have not seen much of each other over the past couple of years. Last year we bumped into each other at Helle Mardahl’s ’vernissage‘ in Boffi and we both remembered that healthy relationships are nurtured by good conversations.
Thanks for taking time out of your busy schedule to meet me. As adults we often let the serious things in life suck all the joy out of our lives. We need to engage the younger side of ourselves to remember what it means to have fun. It’s important to let yourself be a juvenile every now and then, not everything needs to be so critical all of the time. During this interview, I will go with the flow and it’s totally unscripted 😊.
Can you tell me a little about your background?
It all began with the Wonderland Magazine in 2005 which kickstarted the Wonderland journey. In the first magazine we had a big article with Tal R and Jonathan Meese. We based the concept around dressing them up as Freud and his mum, as they were both in love with Freud. Tal R and Jonathan Meese said they would like to use the costumes, but we had to come over to Berlin. As we were still students travelling to Berlin was expensive but we managed. Subsequently, Tal R and Meese had a huge exhibition at Statens Museum for Kunst called ”Mor”, SMK had already made promotional material which they scrapped in favour of our images for the official press release, advertising and posters. Crown Prince Frederik and the Minister of Culture, Brian Mikkelsen, opened the exhibition. We were buzzing, this was an ideal start for us and the success was a big deal for us students, over the next couple of years we made 11 issues of the magazine, which were distributed in Denmark and Germany.
What are you up to nowadays?
Product design, furniture design and interior design.
Copyright: Please Wait To Be Seated
What made you choose to design the salt and pepper pots?
It was because I made the concept and interior design of a restaurant on the top floor of Illum. I was hired by Carlsberg to design the Bar Jacobsen restaurant/bar - I did the concept and interior design, and then I bought a lot of chairs from a company called, Please Wait To Be Seated (PWTBS). The owner (Thomas) came to the opening and asked if there was something I would improve. Now, as there is always one thing that you are annoyed about and it was the salt and pepper pots. Thomas said that is was really funny as he, wanted to add a salt and pepper design to the PWTBS collection and then I was hired as the designer. I told him that if he gave me 14 days I would come back with some great ideas and the rest is history.
They are made in wood and are being sold in cool shops like Illums Bolighus and Stilleben, but we think they still need a more commercial retailer as it's a royalty agreement.
How did you get into the art world?
My education is a pretty boring project management degree and I am an autodidactic graphic designer. I slowly moved into the art world when we opened Wonderland Art Space in 2008. Working with the room experience, collaborating with different artists to build and design art bars for festivals. In 2010, I was working on the visual identity for Roskilde Festival, making an art bar for Absolut vodka (Pernod-Ricard) with Helle Mardahl and Andreas Emeniusalso I was making a campaign for Diesel. I was subsequently hired by Roskilde Festival in 2011 to make another art bar, again it was sponsored by Absolut vodka but this time I worked with the artist, Anne Sophie Sandal on the project.
What were you interested in whilst at school?
I grew up in Svogerslev (small town outside Roskilde), I went to high school in Roskilde, but immediately afterwards I moved to Copenhagen as I was so tired of small city life. Even though I really like Roskilde and will probably move back one day...
I was interested in creativity and art whilst I was at school, I wasn’t interested in learning languages or mathematics, I just wanted to play football and learn about creativity. The only thing that I knew was that I had to move to Copenhagen as soon as possible. I attended a 6-month foundation graphics course at Copenhagen Technical School which was extended to one year and I attended film, drawing and graphic courses.
Afterwards, I started a small T-shirt brand called SLRP with Rasmus Blæsbjerg who was one of the first web design teachers at the Design School and was also best friends with Oliver Bjerrehus. I moved to New York for a few months with Rasmus and tried to build up SLRP over there with an American partner, but it did not work out.
Courtesy of W Magazine archives
Did you read comics or magazines? Who was your hero?
No, I read magazines and I was really inspired by the American W-Magazine that featured fashion, art, film and culture. I remember receiving some money from my aunt and immediately buying a retrospective book featuring W-Magazine issues from 1990. The book was huge and cost DKK 2.500. Then I knew that I really wanted to make a magazine one day.
I have never been a big fan of comics, Rasmus Blæsbjerg was the man I looked up to for many years, he was a character and very funny. The Wood Wood guys were also quite an inspiration, especially in the beginning when they had the shop on Krystalgade.
What was your first big career decision?
In the beginning of the 2000s, I started to learn a lot more about visual art and then I became a fan of a lot of artists because for me art is pure creativity where there are no rules. There are just your own rules, there is no client, you don't have to think of a brand, there is no brief. As an artist you can do what you like. The downside of all of this freedom is also the difficult part! I have been advising a lot of young artists about their career, they should know what they want to do, which direction they want to pursue, for example, sound, video, installations, etc. You cannot do it all, if you want to be an art superstar you have to think about your own brand - Tal R is a good example as you never doubt that it is him when you see one of his paintings. The way he combines the colours and figures, he has a childish way of painting with an edge. Tal R is also really good at speaking about his art, his work has a high level of quality, his motives are appealing - it's painting, it's childish, it's funny. He uses beautiful colours and he's really charming and good at networking. Tal’s also made a lot of right choices, e.g. he’s represented by Contemporary Fine Arts in Berlin and I've met the owner, Bruno many times, he's also a lot of fun. There are so many characters within the art industry 😊
Everyone wants a deeper connection with their clients, how do you create an emotional connection with your customers?
We at Wonderland are a commercial agency but we combine our own projects e.g. salt & pepper, with more commercial projects. We have just reopened the gallery, we are making a podcast about the advertising business. We don't ask permission, we just do it!
It's really important to get your own experiences, for example, trying to make an event because it is really difficult. Getting people to come, creating the marketing and promotion, so if you have that experience then you know how hard it is when you have to do it for a client. Their client’s budgets also have to reflect that if they want to be successful.
It's difficult to get big budget projects, you really have to fight for them and then to have permission to be creative within your own field of expertise and that takes a lot of back and forth, briefs, meetings, etc. Now we are staffing up on the management side, as we know that we have a good reputation and the best creative freelancers want to work with us, where we have struggled in the past to get the big budget jobs.
Courtesy of Wonderland Agency
It appears as though you made a seamless transition from the art world into communication & design. What were the key drivers for you to make the move into the communications world?
The transition has evolved by taking small steps, going more towards a commercial agency and away from the art business. We had a tipping point at the end of 2011, where we had to make the decision whether we wanted to run a creative agency or to run a gallery. At that time the gallery was representing 5 artists and they wanted to be represented at international trade fairs. However, we were not prepared to spend our weekends trying to sell art when we knew that we made all our money from the creative agency. The gallery was more the face; it was definitely not the body.
We started to make small campaigns for Tuborg, we became the Danish advertising agency for Absolut vodka and Diesel, and they both liked the edge that we could bring by gathering the cool creatives. We could not give the artists the representation they deserved, so we decided to close the gallery and move in the city and run our commercial agency there.
In 2103, we landed our biggest job to date for Somersby. We created a sub-brand, ”Somersby Unlimited” specifically targeting young party goers in Denmark. Here we had our commercial breakthrough and a huge budget. We created everything for the concept (strategy, brand name, visual identity, packaging design, etc.).
Carlsberg sold out of Somersby everywhere during the first two years and this is really something phenomenal when a Carlsberg brand sells out, as they really produce a lot of units. There was so much hype created around the product, simply by adding animal print on the bottles - it was a really simple idea, but the timing was perfect. Fashion is really mainstream and it can move a lot of people, we needed a creative basis for the idea for Somersby to become fashionable. The following year we knew it would be floral prints and we knew that if we integrated that on the bottles it would be a hit and again it sold out. The third-year was really difficult to follow up on the iconic bottles, so, unfortunately, Carlsberg closed down the brand.
Courtesy of www.markedsforing.dk
What role has digital taken in your business model?
Yes, it does! We have two sides of the Agency, I am head of design & art and there is not much digital on that side. The other side is SoMe and digital marketing. Here there is a lot of digital, looking at online trends, Facebook algorithms are constantly changing but as we are doing all the SoMe for Fitness World we have to stay on top of the game. And my business partner, Sophie Hardinger is running that side of the Agency, she has become a SoMe nerd. We have 4 people in her department and hire freelancers if we need to work with Adwords etc.
What makes your brand stand out from the crowd?
I hope that this artistic creative edge we have is the reason why clients want to work with us. Pernod-Ricard recently contacted us again as they want us to integrate their brands in a creative and cool environment.
I realised that when you develop strong ideas and you invest in the creative process, for example, thinking about the materials, the look, etc. delete. then I am really good at taking a brand and taking it into a physical dimension with a lot of funny creative solutions. I prefer to work on interior designs rather than creating advertising campaigns! The work will last a lot longer than just a quick fix, but of course it's difficult to convince companies to invest money into a long-term solution than a quicker, cheaper one. I have managed, so far, to explain and sell to a supertanker like Carlsberg where the Hall of Carlsberg has been up for 5 years and the Carlsberg VIP Lounge at Parken has been there for 7 years
Your Dreams May Not Come True
Image: via standard.co.uk
I think that if your dreams are big enough they will not get completed during your lifetime. For some human beings the song in their heart will die if the situations around them does not work out the way they think it should happen.
Your inner experience should not be determined by what is happening around you. In the very nature of things, life is made in such a way that the outside will never happen 100% the way you want. And it should be that way, as if everything happened 100% your way - where do I go, where does everyone else go? Sometimes it goes your way, sometimes it goes my way, sometimes it goes someone else’s way - everything is fine.
What do you want for yourself could be either blissful or miserable!
Remember fundamentally everyone wants the same thing: Pleasantness within themselves and pleasantness around them. I think what you want for yourself is the highest level of pleasantness 100% clear - the highest level of pleasantness.
· If pleasantness happens in our body we call it health, and if it becomes very pleasant we call it pleasure.
· If our mind becomes pleasant we call it peace, and if it becomes very pleasant we call it joy.
· If our emotions becomes pleasant we call it love, and if it becomes very pleasant we call it compassion.
· If our life energies becomes pleasant we call it bliss, and if it becomes very pleasant we call it ecstasy.
· If our surroundings becomes pleasant we call it success and this is all that we want in our life.
The outside pleasantness is determined by many forces, not just by ourselves. And all of these forces must cooperate to create outside pleasantness, but to create inner pleasantness we do not need anybody’s cooperation, just ourself!
This one thing, if we can make it happen will enhance our dream in such a way that it could not be fulfilled in one lifetime. The fear of suffering is what is making people dream small, think small, work small because if I dream big and it doesn’t happen what will happen to me.
WHAT WOULD YOU DO NOW IF YOU KNEW THAT YOU COULD NOT FAIL?
How would you answer this question? You can share your answer here or you can keep it to yourself, but mostly I hope you do something about it.
The Same Old Cycle
Love Is A Dirty Word In Business
For many, love is a dirty word in business. Bringing love into the workplace, it’s platonic, but it’s there. I love these people and I am going to support them doing great work and we are going to do this together. According to Richard Branson, “Customers should not be first, employees should be first because if you take care of your employees, your employees will take care of your customers.”
Almost every successful person begins with two beliefs: the future can be better than the present, and I have the power to make it so!
Having a deep purpose to the why we do things, it’s not just a job, it’s not just a salary. I understand that these things are so important and people get caught up in working for organizations because they have obligations - but there is a choice about picking something that you are passionate about. And then the human connection, recognizing your own humility - I think Brené Brown’s The Power of Vulnerability Ted Talk from 2010 sums it up quite nicely.
Demonstrate Value Before Turning Up The Volume
Happy New Year - 2019
It’s that time of the year when everyone is planning for the new year, and the journey can be scary. As you already know, it’s wise to know in advance how to get where you want to go before you embark on any journey.