Albert Einstein

Think outside the box

I think embracing diverse perspectives is incredibly impactful for three key reasons:

  1. It allows us to weave a richer and more expansive narrative that resonates with everyone, fostering a sense of belonging and shared purpose.

  2. Rather than pigeonholing individuals into narrow categories based on social or demographic factors, acknowledging their intersectional complexity paints a more accurate and vibrant picture of who we truly are.

  3. Prioritising cognitive diversity not only acknowledges the importance of visible demographic equality as a marker of progress but also underscores its role in driving a genuine evolution toward diverse and innovative ways of thinking.

““We can’t solve problems by using the same kind of thinking we used when we created them.””
— Albert Einstein

If this sounds interesting and you would like to hear more, please contact me here, or via e-mail to arrange a meeting.

Exchanging knowledge

The hardest part of marketing meetings is persuading people to stop trying to prove that they were right all along. Defending the business, they came in with, defending their position and all their previous decisions. I’m sure these people mean well but they are limiting the possible because they are trying to defend what got them here in the first place. Everybody knows that knowledge is power, right? Knowledge is not power, I think it’s our ability to influence people that is power, and once you know, you cannot unknow.

““Any fool can know. The point is to understand.””
— Albert Einstein

Solving problems

Everyone experiences problems at work, but how we approach these problems makes all the difference in how well we resolve them in an efficient manner. In fact, just like there is a process for solving mathematical problems there is a process for solving business and life problems as well. It requires that you approach the problem systematically and in an organised fashion.
Here are a few steps you can follow:
1)    Clearly define the problem,
2)    Identify the causes of the problem,
3)    Gather all the facts relating to the problem,
4)    Review the options available for solving the problem.

““We cannot solve our problems with the same thinking we used when we created them.””
— Albert Einstein

Ideas and imagination

Everyone has great ideas and the better your vocabulary the better you can share ideas that are meaningful. Imagination is the first thing we must cultivate to manifest anything in our life. All ideas start with imagination, and I think all our joy has its origin in the imagination. And when we take the first step, those ideas can become reality with the proper execution strategy.

““Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” ”
— Albert Einstein

Perspective is everything

No one person can decide in big companies, there will always be a variety of stakeholders and different groups that must be involved. Our job as a consultant is to present inputs for them to build a business case and then highlight how we add value. I think one of the cornerstones of our success will be the ability to structure our business development process in a way that suits our customers needs. Where we are selling the pain that we are solving for them and then presenting it with numbers and results.

“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.”
— Albert Einstein

Active imagination

Imagination is more important than knowledge because imagination is the only thing that can open up our minds and our hearts to the possible - to the successful and fulfilling future we all envision for ourselves but that may seem out of reach because we currently don't have the knowledge to see the exact path to that.

“I am enough of the artist to draw freely upon my imagination. Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.”
— Albert Einstein
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This level of mindfulness

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My heroes have always had a "growth mindset”, believing they can learn, grow, and change throughout their entire lives. It’s incredibly refreshing to be the designer of what happens next and not being a pawn in the system. First you have to take responsibility, then you need to find an interesting problem, then you take your customer on the journey to solve their problem. Never use fear, shame, and anger to get people to do what you want you want them to do.

We all remember the saying, “failure is not an option!” and if this is the case, then neither is success. Therefore, what we need is a process that you can do over and over again. And the fuel you need for that is possibility, because if we can see it in our heads that it’s possible then it’s easier to own it. This is possible and once it’s possible then you can be responsible, and once you can be responsible, then you can build a process. Don’t seek perfection, seek possibilities.

“Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.”
— Albert Einstein
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Will you be the passenger or the driver in your life journey?

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Past-Present-Future.jpg

Do you believe that the way you think has an effect on your life? According to neuroscience, your brain is organised to reflect everything you’ve known in your life, your brain is a record of your personal environment and an artefact of your past. The big question: Does your environment control your thinking or does your thinking control your environment?


We could say that you were thinking the same thoughts, performing the same actions that create the same experiences and emotions, but secretly you expect something to change in your life. Now as the environment turns on different circuits in your brain you will begin to think equal to your personal environment. As you see the same people and go to the same places at the same time, it’s the external environment that’s turning on the different circuits in your brain, causing you to think equal to everything you know. And as long as you think equal to everything that is familiar or known to you, you will keep creating more of the same.

“We cannot solve our problems with the same thinking we used when we created them. - Albert Einstein”

To change is to think greater than your environment and every great person in history know this. They all had a vision, they all had an idea - they couldn’t see it, they couldn’t smell, taste or feel it but it was alive in their minds. It was so alive in their mind that they began to live as if that reality was actually happening now. So can you believe in a future that you can’t see or experience with your senses yet? But you have thought about it enough times in your mind that your brain is literally changed to look like the event has already happened? Neuroscience says it’s possible. Contact me via e-mail to arrange a personal meeting.