Beliefs, whether based on fact or fiction, are human inventions that help us make sense of ourselves and the world. Neuroscience research demonstrates that training and positive reinforcement can change people’s minds and behaviours. When we tell people what to do, we engage only their short-term cognitive memory, and as a result, they often forget much of the information, and it rarely leads to meaningful behavioural change. For instance, consider how many things you know you should be doing but haven’t acted on. Knowledge alone doesn’t transform our perception of ourselves or the world. Coaching is different. It facilitates long-term behavioural change by helping the brain rewire. I think as a person’s neural pathways evolve, their self-image and worldview shift, which in turn drives new behaviours. This lasting transformation is something that simple instructions cannot achieve.
““It’s hard to learn when you already know.””
