IT’S ALL ABOUT THE HUMAN
Too often, we develop from the inside of a grand machine for the human we want to reach outside it. It’s the wrong starting point, of course, but scaleability and tradition suggest we should continue.
I offer the human perspective. I see the world through your customer’s eyes. And through this view I help you uncover your blind angles
HOW CAN I HELP?
The essence of my service is to see your blind angles and act on it. I see your business from outside in when you see it inside out. I translate your goals into customer needs and make them meet. I always work from a customer experience perspective or rather; a human perspective. I identify the disconnects, that keep your business from reaching its full potential. In short, I am an optimiser.
I OPTIMISE YOUR MACHINE
Your machine is your organisation. And it needs more than oil and the odd pit stop. Sometimes it needs a complete make-over. Sometimes simply an upgrade. But it needs to be looked over regularly and tuned to the true needs of a fast-changing marketplace.
I make it my business to optimise your business. To plug all powers into the right sockets, fine-tuned and fully engaged with each product or service’s complete target group.
WHO ARE YOUR PEOPLE?
Do you think of your people as the leadership group? The employees of your company? Your employees plus your collaborators? Well, I’ve got news for you.
Your people are any human beings in regular contact with your brand. Consumers, customers, suppliers, collaborators, employees, cleaning staff, pizza couriers, etc. In every touch point there’s an exchange with people who can either drive or diminish your brand. Let’s make sure they drive it.