I am always trying to understand:
What are people looking for?
Why are things the way they are?
Why is the layout the way it is?
If it is not working on me, why is it working on other people?
What kind of world view would make this communication effective?
““If you are free, you need to free somebody else. If you have some power, then your job is to empower somebody else.””
A stereotype is a social perception that categorises individuals based on their membership in a particular group or their physical attributes. It involves making a generalisation about a group and then attributing those characteristics to individual members of that group. This process simplifies and often distorts the understanding of individuals within the group, potentially leading to biases and discrimination based on preconceived notions rather than individual merit or characteristics. Where do you think these stereotypical beliefs come from?
Why do you think men are better at science than women?
Why do you think overweight people are unhealthy?
Why do you think Muslims are more violent than Christians?
I think by delving into these questions we will prompt reflection on the complex interplay of cultural, historical, and psychological factors that shape our perceptions and attributions of certain traits or behaviours to specific groups. Contact me via e-mail and let’s explore the underlying assumptions and biases that influence your societal perspectives.
Our identities are shaped by these mental models, defining how we see ourselves in the world. I've found that my most significant growth happens when I let go of these fixed ideas, acknowledging their limitations, and embracing the different perspectives. My strength lies in stepping outside my usual way of thinking to gain a broader understanding and discover new approaches. I think by questioning the question will challenge my own thinking patterns for deeper insights and should be applied to my intellectual mind.
Communication thrives on stories, and questions are the conduits shaping its course. I strategically ask questions that elicit conversation, aiming to activate their self-disclosure loop. I prioritise actively listening and offering undivided attention to incentivise my clients to share, making them feel valued, and this rapport often leads them to unveil their narrative. In my experience, once they hit the 'too much information' zone, it's simply a matter of leaning back and letting them guide the discussion toward everything necessary to seal the deal. Whether it's about planning the next step, scheduling another meeting, or diving deeper into discovery, I adapt to their language and seamlessly prompt for it.
In sales conversions, my strategy is to minimise questions while maximising information extraction. I think keeping the conversation relaxed is key, employing open-ended inquiries like 'tell me more,' 'how so?' or 'help me understand.' As these questions facilitate deeper insights, like 'walk me through that again' or acknowledging emotions with 'that seems quite emotional for you, why is that?' I believe in always entering client meetings fully aware of the desired outcome, and by creating a precise plan for the next steps ensures that my questions align with moving towards that goal.
I think you should always enter client meetings with a clear understanding of your desired outcomes. Advance preparation, including the formulation of your preferred questions, is essential. What questions do you find most effective? Customise them to align with your personal questioning style, and ensure they remain open-ended. It's crucial to avoid the common practice of extracting information solely to manipulate the client. Instead, aim to have the client do the majority of the talking, encouraging them to share anecdotes and stories. This approach maximises their willingness to unveil their underlying challenges.
Typically, our sales process entails a sequence of critical milestones. These milestones include gaining a comprehensive insight into the client's internal buying procedures, acquiring a clear understanding of the legal review process, and identifying key stakeholders while understanding their individual and business objectives and motivations. In order to navigate the inherently non-linear nature of this process, we approach sales and buying as a series of commitments we establish with our clients. This involves phases such as initial discovery, examining potential solutions, involving additional stakeholders, further discovery, comprehensive discussions, reaching mutual agreement on the investment, bringing in more stakeholders, managing conflicts, fostering collaboration, and refining the solution. I think at times, it may appear as if we are starting from scratch, despite being in close proximity to the finish line.
Arrogance pretends it knows, whereas humility shows up to learn. I think we all desire knowledge and seek to avoid appearing ignorant, ultimately transforming learners into knowledgeable individuals by showing up to learn rather than pretending to know it all.
Why is it important to test assumptions?
Can you give me an example of a situation where testing assumptions led to a positive outcome?
What are some common barriers to exploring different options?
How do you personally challenge yourself to grow and develop?
In what contexts do you find it challenging to listen deeply, and how can you overcome those challenges?
What has been a significant change you've made in your life, and what motivated it?
Can you explain the concept of feedback loops and their significance in various scenarios?
How do you go about seeking input from others, and why is it valuable?
Please send me your answers via e-mail.
I will give free 45 minute 1:1 consultation to everyone who replies before midnight on Sunday (17th September 2023).
I think asking questions is a fundamental characteristic of brilliant thinkers as they understand that questioning allows them to explore new ideas, challenge assumptions, and gain a deeper understanding of the world around them. I also think asking questions pushes the boundaries of knowledge by identifying gaps, challenging assumptions, promoting critical thinking, stimulating curiosity, inspiring innovative solutions, and fostering collaboration. By constantly questioning, brilliant thinkers are able to expand the frontiers of knowledge and make significant advancements in their respective fields.
Open-ended questions encourage the person to elaborate and provide more information, allowing for a richer and more detailed conversation. To probe and gather more information on a specific topic, here are five open-ended questions you can ask:
- Can you provide more details about [specific aspect of the topic]?
- How does [specific aspect] impact or influence [broader concept]?
- What are some potential challenges or obstacles associated with [topic]?
- Could you share any relevant examples or case studies that illustrate [concept or phenomenon]?
- In your opinion, what are some promising areas of future research or exploration within [field or topic]?
I think that when you get the brain to think differently by asking questions, you are forcing the client to open up and think.
““The young man knows the rules, but the old man knows the exceptions.””
I’m in London for the festive season and was thinking how much difference it would make if these three words - “Word of mouth” - were in most 2023 marketing plans. Word of mouth is the process of telling people you know about a particular product or service, usually because you think it is good and want to encourage them to try it. Word of mouth is the oldest form of marketing, and I think you will materially increase your revenue by incorporating these words into your marketing strategy.
““The best form of intelligence is not artificial” ”
Can you answer these three basic marketing questions?
1. Who are you talking to?
2. What do you do that no competitors can?
3. Why should we believe you?
Send me your answers via e-mail and win a one hour consultation with me.
Good sales questions are measured by the level of curiosity they spark in your buyer. Buyers will create a budget where none exists when there’s a meaningful-enough problem, that’s worth solving.
Why do they need it?
How is it different?
Why is it better?
What happens if they don’t get it?
“Knowledge is having the right answers. Intelligence is asking the right questions. Wisdom is knowing when to ask the right questions. ”
Most salespeople are product pushers, I think you have to stop acting like a seller and start thinking like a buyer. In other words, spend more time discovering their problem and then use this knowledge to solve their problem. The ability to uncover problems that the buyer already has becomes much easier when you detach yourself from the outcome. All salespersons can find out the buyers’ problems, but only the best salespersons can find out their why. And only the greatest salespeople can find out what’s behind their why. It doesn’t matter what industry; you have to learn the right questions to uncovering what’s behind the buyer’s why.
TIP: Ask questions slowly, as it will give the buyer time to be a little more reflective in their answers.
I think skipping a step is placing more value on the destination than the journey and this will compromise growth and learning you experience while you are on your path. I’ve worked with both transactional (fast moving consumer goods) and long-term major sales where the stakes are high (£€$) and what I’ve learned is you can’t be lazy with your process. I think it’s important remember to ask simple questions to figure out what the customer needs and not move too fast, as this will allow you the right to demonstrate the value of your product or service.
There is not a steroid for sales, there’s no magic pitch. Sales is a skill that you learn and develop, it’s a performance skill and it doesn’t matter that you know it, it only matter how well you do it.
Culture refers to the basics of how people work together to make decisions and how quality is maintained. I have observed that in several organisations the implicit attitude at work demands that professionalism means the employees ignore their emotions. I think that it’s important to create time and space to talk about what’s on people’s minds and I have found that if the team does this then there’s a large positive payoff - smarter questions and better understanding.
“The biggest communication problem is we don’t listen to understand. We listen to reply.”
Listen without an agenda and sincerely focus on how your product or service can best serve your customer’s hopes, dreams, and goals. It’s a good idea to listen with mindfulness and then respond with a question instead of thinking about what you are going to say next while your customer is talking. I think of listening as a meditation, just being present and jotting things down in my notebook. In my experience, it’s a best practice to get as much information as possible before trying to answer, as building win-win relationships means remembering that it is not about what we want but what the other person wants.
“You can have everything in life you want, if you will just help other people get what they want.”
After you ask a question, be silent and listen for their answer.
⁃ Active listening means you’re concentrating on their response, making direct eye contact, and taking notes.
⁃ Are you paying attention to nonverbal cues?
⁃ What’s not being said is usually more important than what is said.
⁃ Keep it positive and focus on what can be done, not what can’t be done.
As a coach, I can help your team to clarify these basic questions:
What do you see as your fundamental task and goals?
Who are your most important customers, users, and stakeholders?
What are their main needs?
And then I would continue on the development track with these questions:
In which areas do you see the need for you to develop your practice?
What areas of competence do you want to develop in yourself?
What types of tasks do you have the courage to embark on in the long term?
I love to have conversations, do you? In order to have a great conversation we need to know more about that person or persons. Asking open-ended questions is the key to keep the other person talking and from a psychological standpoint, when the other person is talking, they are sharing a lot of information about themselves. When I am speaking to people, I want them to feel comfortable with me and I want to hear their story and gather information, so when I begin to talk, it will have more relevance and impact.
One of the best things you can do as a salesperson is to listen, look at things from the customer’s point of view and learn how to ask good questions. In my experience, I have found that the average salesperson practices what to say, the best salespersons practice what to ask. This is because when you ask, you keep the conversation going and you focus on them and not yourself. We often think that selling is about talking, it’s not. Selling is about understanding and if you can understand your customers, you can have better conversations. Remember, when you are talking to the customer that it’s not a presentation, it’s a conversation.
Mammals are naturally territorial animals and view strangers as a threat. In nature, unfamiliar creatures pose a threat when they encroach on an animal's territory. How do you build trust with new people? How good is your judgement about what to work on? The process, your skill set, and your ability is the secret to success.
Everyone knows that sales professionals need to ask lots of questions, but what questions should you ask?
- Are they written down?
- Have planned them out?
- Are they sequenced?
- Are you taking the client from where they are to where they need to be?
Selling is a performance, knowing the elements of your products or services is just a tiny part. I think it’s all about how well you ask questions and uncover the client’s needs and then design your questions to build interest in your products or services. Focus on what you can control, and you have control over your strategy, tactics, and planning. Contact me via e-mail for developing yourself and a review of how well you are executing your sales strategy.
