Here are some fundamental questions about a business which are valuable to ask at various key moments in the business lifecycle:
What do we stand for?
What’s our function?
Who do we appeal to?
Who’s our target audience?
How do we present ourselves?
How do we differentiate ourselves?
How do we make ourselves look different and feel valuable to the people who encounter us?
I think these questions will keep the business grounded and adaptable, making sure it consistently offers a clear, differentiated, and valuable experience to its audience.
Life-long learner
Both Jamaican and Danish cultures value humility. I was raised to stay grounded and not "get too big for my boots." Humility is important, but sometimes you need to set it aside and remember that sharing your accomplishments isn't bragging if you’ve done the work.
I’ve learned that the less I strive for perfection, the easier it is to connect with people. Recently, Casper Emil from SparkForce gave a masterclass for my Brotherhood for Professionals of Color (BPoC) community, and he encouraged us to share our personal brand with more people. Now, I am posting on LinkedIn on a regular basis - wish me luck.
It’s official
I am now the Vice President of the Brotherhood for Professionals of Color (BPoC). In this role, I will manage our events and programs while supporting the President and other board members. Together, we aim to connect, mentor, and empower professionals of color, advocating for diversity and fostering a more equitable and inclusive workplace culture. Are you or your organisation interested in collaborating with us? Please reach out via email to discuss how we can work together.
Build trust
I think it's extremely helpful and important to have a personal understanding of underrepresented groups. As this will make it easier to measure and report on diversity at work and take positive action to improve the representation of minority groups in the workplace. And from my perspective it was encouraging to see so many employers taking steps to do this on a voluntary basis before the ESG reporting comes into force. Do you have colleagues from ethnic minority groups? Are you encouraging them to take part in external networks, for example, Professional Women of Colour (ProWoc) or the Brotherhood for Professional of Color (BPoC)?