I like what I sell and love what it does for my customers. I’m now in the process of digging a little deeper to map out my customer’s psychographics:
⁃ What are their values?
⁃ What are their spending attitudes?
⁃ What makes them excited and what makes them tick?
#ThrowbackThursday
I think leadership is not only about vision and setting strategy, leadership is also about building a team and nurturing their talent to enable them perform to the best of their abilities. The Centre for Creative Leadership think these are the ten traits of great leaders, in no specific order:
- Ability to delegate
- Ability to inspire
- Commitment
- Communication
- Confidence
- Creativity
- Honesty
- Intuition
- Positive attitude
- Sense of humour
Which one do you think is most important? Contact me via e-mail and let me have your thoughts.
Lawrence Weiner © 1972
Why can’t we be seen until we learn to see?
I think to see mean that you have empathy, it means to realise that no one cares about you and your opinion, they care about themselves and their own opinion. If you can’t see them for who they are, and for where their fears, desires and dreams are, they will ignore you because they only want to hang out with people who see them. Being seen is an unlimited need that people you serve have and if you can see them and understand them, you can tell them a story that they want to hear and they are more likely to engage with you. You cannot be empathic to everyone, you cannot see and understand everyone, so pick who you are going to see and understand and do that.
Think about the times you have sat in an audience - whether in person or on a digital device – listening to a speaker, you are being influenced. It doesn’t matter what they are saying whether you think it is good or bad, how much you agree or disagree with it, you are being influenced. This morning I looked up the word, influence and according to the Oxford English Dictionary, influence means “the capacity to have an effect on the character, development or behaviour of someone or something, or the effect itself.”
Each of us live our lives based on a worldview, and our worldview is essentially one’s spectrum of perceptions from knowledge to beliefs with countless opinions in between. In other words, our worldview consists of our knowledge, our opinions, and our beliefs. And if we have self-confidence, we hold each of these or all of them as truths, not true in that they could be proven, true, in that is how we see it.
Knowledge is what we know with enough certainty and evidence to support it.
Beliefs is what we hold as true, although there is no objective or formal evidence to prove it.
Opinions is what we hold with enough evidence to know that is the way we see things.
I can inform someone’s knowledge and if they disagree, I can support my view with enough evidence to convince them unless they just object no matter what. On the other hand, beliefs are what I believe even when I have no direct evidence to support it. Most of us have had beliefs through our lives that changed and became opinions. Opinions are what we hold as true because we have enough evidence and strong enough beliefs to see something as being proper. We have opinions about everything, for example, sports, relationships, health, parenting, leadership, management, etc. The reason why I have different views today than previously is that I have been persuaded to change many of my opinions through additional evidence and by views of others I trust.
c/o The Independent
I think that the three most powerful words are “I don’t know”.
It’s OK not to have a strong opinion on topics outside of our expertise and I am not a medical professional so many of my answers in 2020 have ended with “I don’t know.”
