trust

Stop making excuses

Successful leaders often rely on mentors and coaches to provide guidance, support, and valuable insights, enabling them to navigate challenges and develop their skills effectively. They also demonstrate the ability to address uncomfortable truths with honesty and compassion, which helps to build trust and credibility within their teams. Emotional intelligence is recognised as a critical skill for leaders, as it allows them to be genuine and transparent, thereby inspiring and influencing others positively. In my experience, leaders with strong emotional intelligence are adept at holding themselves and their team members accountable for results without resorting to excuses.


The pursuit of knowledge

Nowadays, we are especially sensitive to signs of trustworthiness in our leaders, and compassion increases our willingness to trust. The smartest people in the world know they don't need to know it all, as highly intelligent people seem to be consistently engaged in the pursuit of knowledge. I think the power of paying attention to our attention is that we become aware that this other stuff is happening that isn’t related to our goal and may actually prevent us from accomplishing our goals.

“The problem is not people being uneducated. The problem is that people are educated just enough to believe what they have been taught, and not educated enough to question anything from what they have been taught.”
— Richard Feynman

Mutual understanding

Do you think that trust is the emotional glue of all relationships?

Trust is the cornerstone of all relationships, acting as a binding agent that holds them together. I think building trust is like forging a path beyond our comfort zones, creating bridges to meaningful connections. It thrives on honesty, accountability, and openness to cultivate and maintain trust in any relationship. Trust might not be the sole emotional glue for every relationship, for example, respect, communication, empathy, and shared values also plays a significant role in sustaining strong and healthy connections.


Articulate a perspective

Leadership is fundamentally about serving others, fostering trust and loyalty through a commitment to the greater good. I think the true essence of leadership lies in service, self-discovery, and self-esteem. And in my experience I have found that effective leaders begin with a deep understanding of themselves, recognising their strengths, weaknesses, values, and beliefs. Healthy self-esteem also plays a vital role, bolstering a leader's confidence and ability to inspire and motivate others. Therefore, understanding oneself by mastering one's own thoughts and actions is essential and ultimately leads to an effective and influential leadership style which benefits both executives and organisations.

Taking risks

Effective communication is crucial for leaders as it enables them to convey their vision, goals, and expectations clearly while also actively listening to their team. Leaders who consistently champion creativity foster innovative thinking and problem-solving among their team members, thereby nurturing trust and reliability within the group. In addition to this, a crucial leadership skill involves the adept management and resolution of conflicts within the team. I think understanding and respecting diverse cultures and perspectives is also important, especially in diverse teams or global organisations.


Big implications and trust

One of the things that I notice about people who have achieved a degree of commercial success, particularly at a young age, is their tendency to become more cautious and defensive. I think everybody knows that once you have had any form of commercial success your jokes are perceived as being really funny and your physical appearance becomes exceptionally attractive. If you start believing the hype, this belief can be seriously detrimental. I can really understand why celebrities form relationships with one another, as they understand each other’s day to day challenges.

“3 components make an entrepreneur: the person, the idea and the resources to make it happen.”
— Anita Roddick

How to gain trust?

Open-ended questions encourage the person to elaborate and provide more information, allowing for a richer and more detailed conversation. To probe and gather more information on a specific topic, here are five open-ended questions you can ask:

-       Can you provide more details about [specific aspect of the topic]?

-       How does [specific aspect] impact or influence [broader concept]?

-       What are some potential challenges or obstacles associated with [topic]?

-       Could you share any relevant examples or case studies that illustrate [concept or phenomenon]?

-       In your opinion, what are some promising areas of future research or exploration within [field or topic]?

 

I think that when you get the brain to think differently by asking questions, you are forcing the client to open up and think.

“The young man knows the rules, but the old man knows the exceptions.”
— Oliver Wendell Holmes

Look forward, not backwards

Each time you choose to trust yourself and take action, you can never quite be certain how the situation will turn out. Sometimes you are victorious, and sometimes you become disillusioned. Remember that there are no mistakes if you have learned something in the process. At the end of every day, ask yourself these three questions:

  • What did I learn today?

  • How did I grow today?

  • What will I do differently tomorrow?


Brand with purpose

Your purpose is about where you spend your best energy and where you put your love, and it isn’t always about your day job. Your purpose might be something you are in service of, something or someone you love and care about deeply, or it might be a call to action that you cannot turn away from. Your purpose doesn’t have to be big and dramatic, or even a global one. I feel like the luckiest and most privileged person in the world because I found purpose in my life at a very early age.

Some people are having short term success with hustling and spamming, but it’s trust what makes people continue to buy. We all want to trust brands who help us solve our problems, unfortunately nowadays consumers seem to have very little trust in brands. I think trust is claiming the high ground and stating things that are actually true. In the short run, you may not get a lot of sales as the brands who are spamming and hustling but in the long run they’ll be gone, and we’ll still be here.


Authenticity cannot be bought

Trust is built on making and keeping promises. Authenticity is where you know yourself so well and are familiar with all your strengths and weaknesses, and you can use these tools and communicate is a reliable way. A way which makes you relatable in a very strong way to others, not to everyone, just those who you’ll like to build deep connections. At the end of the day, people will connect with you both personally and professionally on a deeper level if you can make them feel safe, like and trust you. These things are so nuanced in the human psyche and I am dedicated to teaching them effectively.


Design your process

Your role as a salesperson is to present your product or service in a clear, concise, and truthful manner. When you are already selling into an account, educating them about a new product or service is great idea. When selling to a new account you must establish a business need, otherwise the buyer’s will just be curious and interested in learning about your new product or service. Remember that it’s not a good idea to talk someone into something, listen to what they want as making sales is about asking questions and building a trustworthy win-win relationship.

A man convinced against his will Is of the same opinion still.
— Dale Carnegie

Awareness and trust

I recently spoke to an audience of designers and brand owners about the fact that when the world is not happening the way you want it to happen then you have a problem not your customers. I started with a bold statement: “I know that you already make stuff that people want to engage with but are you clear about the fact that consumers will only buy from you for two reasons; they know you exist, and they trust you.”


Here are some examples of the questions I posed and answered:  

  • What change are you trying to make?

  • How are you going to spend your time and resources?

  • Would you like to learn how speak up and tell a story that spreads?


The currency of trust

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I think the currency of trust is when you sense the other person cares as much about you as they do about themselves. Here are some simple generic questions to evaluate where you stand:

  • How's it going?

  • How is what I am doing for you helping or not helping you?

  • What could I do better?

  • Where else do you need help?

  • Did what I do provide value for yourselves and if so, how?

People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.
— Simon Sinek

Turn your wounds into wisdom

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The best study of life is how it is, not how we think it should be. I think people will do more to avoid pain than they will ever do to gain pleasure, therefore, salespersons must sell consequences. Buyers will always think about whether you have their best interests in mind, in other words, “Can the buyer trust you?” When most salespersons say something, it tends to be just filtered through their needs and desires when in reality, it should be about the buyers. In my experience most salespersons sell what they love about their products rather than what the buyer would love about their products.

 

People don’t do things because we tell them to, people do things for reasons. For example, buyers must associate the action of buying with creating tremendous pleasure and the action of not buying with pain. I think that selling is the process of finding the buyers pain, disturbing it, and making them feel the hurt. The salesperson is then responsible for healing the buyer’s pain through different choices, usually through their products or services. Would you like to know how to guide buyers through your sales process? Contact me via e-mail for sales training and workshops.


Old dog...new tricks!

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In my early days of leadership, people centric thinking was not part of my business plan. I was a nice guy, I had a positive attitude but I wouldn’t say to you that I was sensitive to the impact of my initiatives on people. It was all about numbers and building shareholder value, not human value. My early days were very traditional, if I had to fire people - I just did it. I mean, that’s what you do in business! Unfortunately, that conventional thought still exists today, it’s not human, it’s just all about numbers.

I think the major problem with business leadership today is that there is no leadership; there’s a lot of management. It’s a very short-term attitude to just think about people as a resource that you pay and expect them to do their work. What will you lose if you take it from a human perspective? In reality we are responsible for the lives of human beings. And if you want to be cold-hearted about it, people who like coming to work are even more productive. People who feel safe and can trust the people they work with are more likely to offer bigger ideas, take better risks, be more innovative and more productive. That’s a whole host of good business reasons. When you are ready to look at your employees from a human perspective, just contact me via e-mail to arrange a confidential meeting.


Are you investing for the future?

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It’s easier not to trust people as then no one can disappoint you. The problem is that you end up living a life where you don’t trust anybody and you never end up doing the work you want to do. On top of that our culture has brainwashed us into believing that we need to fit in and we need to work in a factory and we have to buy the most popular items. Boring…

Are you driving large and complex projects independently with many stakeholders involved? Do you have experience from working within a consumer-oriented business, for example, FMCG, retail or branded consumer goods? Contact me via e-mail to arrange a meeting about identifying your strategic challenges and developing solutions to ensure well-planned execution and full implementation.


Play your cards right

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Information and data is really important, in reality human beings are moved by emotion. I help people build that emotional connection whether it's in a one to one conversation or if you have to give a presentation in front of many people. By being your true self and conveying your message in a way that is going to connect is easier said than done. What I attempt to do is align everybody, so they are singing from the same hymn sheet, and are working towards the organisation's common mission.

It starts by doing the work within oneself, first question is ‘Who am I?’
Do you know who you want to be as a person? How do you want your life to look? What kind of impact do you want to make on other people? I will guide you in how to look within and understand what experiences have shaped you, and from here, how to present it in a way that is going to affect and elevate others. And ask, ‘Now do I have clarity about my story and why I behave in the way I do?’


Learn how to share a short story that other people in the room can relate to. Demonstrating which parts of your life are relevant to share and when to show your vulnerability are essential ingredients of storytelling.

  • What do you stand for? In other words, what do you believe in so strongly that regardless of the circumstances around you, you will stand up for that principle?

  • When people know that this is what you stand for irrespective of circumstances or your own personal gain they will gravitate towards you, they will trust you more.


My work revolves around growing your influence and building trust with people you work with. Be connected to your story, what shaped you and know what you stand for and believe so strongly that you will bring it naturally every day. Contact me via e-mail for coaching, consulting, workshops or lecturing about storytelling.


Guidance from a mentor

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I have been an educated mentor since 2011 and unofficially, I have been guiding individuals to gain clarity in their message for the whole of my adult life. With the mission to identify how they can grow their influence with the right people and build trust in the workplace.


We all want a sense of purpose, a feeling of being connected to the mission for the company that we work for but what is more important is feeling a connection with our colleagues. Collaborating and supporting each other and when we speak up we are heard in a non judgemental way. Many people are lacking a connection to their purpose, they do not know how to create fulfilment in their lives. Many people are lacking internal clarity. Just imagine what it would be like to become better at public speaking, giving presentations or being a better communicator.


In order to help people to become better communicators in everyday life, here’s some example questions I ask mentees:
What do you expect to gain from our sessions?
Who are you as a person?
Where are you struggling?
What is your current mission?
How are you connecting with people in a way that influences and moves them?


Contact me via e-mail and let’s arrange a virtual meeting. I will be thinking about whether I can make a difference for this mentee and in which areas of their careers or business would I be most helpful?

You need to care

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Sales persons, I have very bad news for you! Buyers only buy from you for two reasons:
1. Awareness - they know you exist, and
2. Trust - they trust you.


The thing about awareness is that they are making anymore of it. Nowadays, we are getting more and more focused on keeping our attention to ourselves and not giving it to whatever shows up, for example, Senate election in Georgia (USA), the most recent pandemic lockdown restrictions in the UK, etc.


Marketeers have a history of just taking attention and just wasting it, going forward I hope that marketeers will begin to treasure, grow and nurture our attention. And these marketeers will perform better than those who just go around creating panic and emergencies. Marketing campaign: “I made this and it was really hard. Look at me and buy it, as you owe me your attention.” There is no humility, there is no generosity and there is no connection. I think that it would make more sense to patiently try to earn the attention of the people we seek to serve.