Understanding how people listen

I think the basics of human interaction and communication is to speak to others the way you want them to speak to you. I have heard some really bad speakers, but I have never heard a bad speech. When I create material, I try to envisage that I am going to be the receiver, in other words I pretend that I’m in the audience listening to myself. Do you know what I mean? The reason I do this is because I think as a receiver, even if I don’t agree with your point of view, I will appreciate the fact that I am giving an honest effort to delivering what I truly see as the better point of view.


Taking a person from a place where they are right now and giving them the tools to invest in a better future. I think ultimately, people buy emotions and then justify their purchase with logic. Here are a 5 tips on how to create a human context speech:
1.     Greet your audience
2.     Explain early what your speech is about
3.     Speak slowly, use short word sentences
4.     Share what you think or how you feel
5.     End your speech with a conclusion

Would you like to learn how to write an authentic story that truly connects with your ideal customer? Sales happen when we inspire our customers to invest in a better future, please do not manipulate or trick them as sales professionals our mission is to inspire. Contact me via e-mail for sales training and workshops.

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From talk to action

Many people are lacking a connection to their purpose or creating fulfilment in their lives. I love telling stories and I’m passionate about the impact and the effects storytelling has on society. Getting clarity in my message so that I can share it with the right people in the right way, so it can help me grow my impact. I think the biggest communication problem is that we don't listen to understand, we listen to reply as you will never get what you love by attacking what you hate. 

As human beings we are moved by emotion, not by information and data. I help people build that emotional connection whether it's in a one to one conversation or if you have to give a presentation in front of many people. Being your true self and conveying the message in a way that is going to connect. Contact me via e-mail for training or workshops about: How to connect with people in ways that influences and moves them?

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What's your story?

Story is the oldest human technology, it is the way that we communicate an idea to someone else. The story we tell ourselves, it’s the story we tell others about ourselves and we don’t have to tell it in words. It’s a story about oneself, it’s a story about health, sex, commitment. All of those pieces add up to the narrative we have about who we are and how we want other people to see us. Contact me via e-mail and tell me your story.

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Growth at all costs

We have seen that over the Covid pandemic consumer expectations and behaviours have fundamentally changed. Technology and innovation have moved brands into a place where relationships with individual consumers could be directly formed, nurtured and serviced. I think the greatest growth potential going forward will be differentiated retail. This will mean creating an elevated brand experience where both the brand and product are celebrated through clear and compelling storytelling.

The future is not just about omni-channel, it’s going to be about customisation, community and content. Individuals with unique personal goals brought together to form a global community. Contact me via e-mail when you are ready for an external perspective on your brand engagement.

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From storytelling to story selling

Last weekend I had a long discussion with a friend about importance of storytelling. I felt obliged to tell her about my experience with luxury and high-end designer consumer goods. And she switched me on to the term “story-selling”, and the importance of story selling for luxury brands if they want to communicate with a younger audience. This morning I watched an “old” video from Burberry - “The Tale of Thomas Burberry” - well in the fashion world what happened in 2016 is old 😊. This is luxury storytelling at its best! The video combines drama with heritage and at the same time depicts the brand founders life story in 3.5 minutes.

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Overcoming objections with your story

I was recently asked about my unique selling point, I flipped the script and began speaking about my simple recipe for how I get results for my customers. What is the definition of a proprietary process (or trade secret? A proprietary process is a distinct problem-solving methodology for your professional or technology-based service organisation. I think a proprietary process is essential because it creates a framework for how and when you tell your story. The simple elements about my personality and beliefs are powerful differentiators.

I can help you create a story that overcomes objections before you invite your customers to join your sales presentation. Contact me via e-mail when you are ready to accelerate your connection with your customers. Instead of sharing everything, just point at a couple of key aspects of why you are different, for example:
a) What problem is your customer currently facing? 
b) What solution do you offer? 
c) What benefits and transformation will your customer experience by choosing your solution?

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The customer is the hero

Many companies position there marketing around benefits and features of their product or service, but how can they make the customer the hero of their story? By making the customer the hero and communicating in a way that demonstrates empathy for the customer is most powerful in the long run. I think that it’s best to focus on strategic outcomes that your customer needs. Not talking about yourself, your services or offerings as it loses people, because it makes you the star of the story and this in turn makes the client not the star of the story!


We all wake up self identifying as heroes in stories. If I am a hero and meet you at a dinner party and you tell me about yourself my subconscious begins to process you as a hero as well. And sometimes we subconsciously believe that there is scarcity of resources, so if you are the hero and I am a hero - Who’s the best? In reality, you should be stepping aside as the client is looking for someone to help with their story. It’s OK that another character comes into the story and their purpose is to help the hero win type day. I don’t want to be the hero in your story, I just want your business to succeed - I want to be the character that exists to help the hero win. I’m actually here to help them have success and the client is the star of the story. Contact me via e-mail to arrange a meeting or workshop about how to include your customers in your storytelling.

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Your story is your core

The story creates the context that you build your business around, your story is your rocket fuel and your story is also about you. A great storyteller can guide a listener to their truth and the vision for the next step they need to take. When you have this story at the core of what you are doing, it starts solidifying and making everything easier in your business. Your story is going to influence your copywriting, web design, emails and social media posts. You need the right story to be able to attract the right customers therefore, you need to start by looking at who your story is for and why it is interesting for them.

A great storyteller can guide a listener to their truth and the vision for the next step they need to take. By asking good open ended questions and listening to your client, you can guide them to their own truth and this is what creates lasting results. You want to get to a point where you know your key audience so well that you coach them when you’re speaking about your own story and teaching them what you have to teach. A good coach is one that asks great questions and my process as a coach starts long before the person has signed on. Contact me via e-mail to arrange a meeting or workshop about how to include your customers in your storytelling.

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The devil is in the details

As an astute executives we strive to develop a sound brand stories. A set of facts that describes how the brand differentiates, resonates with customers and inspires employees. We also recognise that to communicate and gain buy-in to those facts, we would have to create a set of intriguing, authentic signature stories, involving narratives with a strategic message. For example, a signature story perhaps about a founder, employee or customer that illustrates and provides credibility to the brand story.


Would you like to create a brand story that gains attention and diverts people from counter-arguing? Regardless of the industry, I think that brands should not compete on price, you should only compete on storytelling. Contact me via e-mail to arrange a confidential meeting when you are ready to create a clear, interesting and believable brand story.

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Contrast sharpens the desire

My first summer job was in retail, so since my school days whenever I enter a shop, I always ask myself about how retailers are being inclusive in their retail environment. What’s important to the customers? I think the ability to make it really easy for consumers to buy your products regardless of their knowledge. Mixing customer experience with great technology from your customers point of view will allow you to control the relationship.

For the very first time in our existence we have the necessary resources, capability and technology to address every human problem on the planet. I think the only thing that we are missing is consciousness, so in order to improve the customer experience, start with the employee experience. Do you deliver a consistent customer experience, and if so how? Contact me via e-mail if you would like to deliver sustainable, extraordinary growth by creating an inspiring, unique and convenient customer experience.

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The most powerful person in the world is the storyteller

““The storyteller sets the vision, values and agenda of an entire generation that is to come.” - Steve Jobs”

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Gone are the days of one size fits all

I think that all the stories we tell ourselves about others are only partially true. What do you think? We use negative stories about others to justify self-serving behaviours and people judge you by the stories they tell themselves about your motives and actions. Remember, people may hate you for being different and not living by society's standards, but deep down, they wish they had the courage to do the same.

Generosity is scarce and generosity scales! Generous does not mean that you gave it away for free, it means that you showed up with emotional labour to make things better. Everyone wants is to feel seen, they want products and brands to serve their needs, and they choose brands and products with transparency. The purpose of marketing is to serve people and help them solve their problems. Contact me via e-mail for a deeper dive.

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Time for change

When you need information that you don’t have, you are usually not aware that you need it. If you only have partial information, you will make the best story possible with the information you have - and your confidence will be determined by the coherence of that story.


Marketing is what we do when we want things to be different, for example, to change the culture or to change the behaviour of our target audience. When you are comparing brands with each other, you may have generated external preferences by association or memory, not only because of what you see in the given moment. What you see in the moment may make you think of the other brand, therefore, you be aware that the influence of context is really powerful and extremely easy to exaggerate.

I think marketing is the work of telling a story that is true to someone specific. And this story will help them to see the world differently and/or take a different action. This is because the only purpose of marketing is to make a change. Nowadays marketing should be a generous act of leading people towards the change you want to make. Contact me via e-mail for specific guidance on:-
a) Who’s it for?
b) What are the changes you seek to make?

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Where do I position myself in my own story?

I think that it’s a universal human desire to be heard, to have one’s unique identity recognised and seen as worthy. Therefore, I have always made a point of showing an interest in the history, culture, and people of the the places I have visited. Believe it or not, I really do not like speaking about myself.

Last night I was asked the question, “What do you really do?
I replied, my mission is to inspire organisations by showing them how to simultaneously deliver happiness to their customers, employees and community in a long-term sustainable way. As I think the smartest selling tools add value to existing systems and processes, I do this by using the 4 D’s (discover, define, develop and deliver).

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That's OK

Our stories are being carried forward by our customers and I think user-generated content is currently social media’s greatest gift to marketing. I also think the customer is the most effective marketer, so how do we earn the right to enter their narrative?

• How do we spend less effort on our stories and more effort on their stories?

• How do we get invited to our customer’s conversations?

““People don’t buy goods and services. They buy relations, stories and magic.” - Seth Godin
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Stroke of genius

Honest storytelling is compelling and it appeals to our emotions. When I hear a good story I feel myself becoming part of the story. I think that it’s really difficult to tell a good story when you are trying to please everyone. It’s a risk to tell a story that is going to offend some people, it’s not just the facts that you remember, it’s the stories.


Watch the video about Jill Bolte Taylor’s massive stroke, she share an amazing story. Jill is a brain scientist, and watched as her brain functions (motion, speech and self-awareness) shut down one by one and used her experience as a research opportunity.

Change your story, change your life

There is a voice in your head and it is always telling you what you are good and bad at. The voice tends to focus on your weaknesses and you are subsequently thinking hard about how to let people know all about your strengths. And this tends to lead to “me, me” storytelling, where you mistake the question: “How are you?” as an actual enquiry as to how you really are. What they are really asking is, “How am I?” and that is what they want the answer to.


Have some guts and tell a story! Are you fed up of telling a cleaned up version of someone else’s story? Everyone is walking around telling themselves a story based on their pain points and emotions of what is happening around them. Can you write a story in first person about exactly what the client feels? Written in a language that your client speaks and within this story, explain exactly what they can do better. Detailing exactly what your client get out of the interacting with your brand. Contact me via e-mail if you would like to learn how to tell your own story.

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Play your cards right

Information and data is really important, in reality human beings are moved by emotion. I help people build that emotional connection whether it's in a one to one conversation or if you have to give a presentation in front of many people. By being your true self and conveying your message in a way that is going to connect is easier said than done. What I attempt to do is align everybody, so they are singing from the same hymn sheet, and are working towards the organisation's common mission.

It starts by doing the work within oneself, first question is ‘Who am I?’
Do you know who you want to be as a person? How do you want your life to look? What kind of impact do you want to make on other people? I will guide you in how to look within and understand what experiences have shaped you, and from here, how to present it in a way that is going to affect and elevate others. And ask, ‘Now do I have clarity about my story and why I behave in the way I do?’


Learn how to share a short story that other people in the room can relate to. Demonstrating which parts of your life are relevant to share and when to show your vulnerability are essential ingredients of storytelling.

• What do you stand for? In other words, what do you believe in so strongly that regardless of the circumstances around you, you will stand up for that principle?

• When people know that this is what you stand for irrespective of circumstances or your own personal gain they will gravitate towards you, they will trust you more.
  
  
  

My work revolves around growing your influence and building trust with people you work with. Be connected to your story, what shaped you and know what you stand for and believe so strongly that you will bring it naturally every day. Contact me via e-mail for coaching, consulting, workshops or lecturing about storytelling.

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Telling yourself stories may have bad side effects

There is not a huge difference between reporting and storytelling. For example, if five people see a bicycle accident, does one person see what actually happened and the other four are wrong, or do all five persons process what they have seen in their own way?

We know that all human beings process incoming information by telling themselves a story about what they saw, a story about what change it will require, a story about how it fits into their existing world. These stories need fertile ground to grow and that comes from our culture. Culture is all around us, culture beats the truth, culture beats any offer you can make. We have to understand the culture, we have to understand the world view, we have to understand the perspective of the people we are talking to.

I think that anyone who wants to make change has to tell a story that resonates with the people who are hearing it. I have guided companies that look good and want to be great. My business is desire and desire is the backbone of storytelling! I cannot help organisations to compete on price, therefore, all my offerings are focused on helping them compete on storytelling. And I do this by changing the narrative and looking at their strategy, culture, customer experience, etc.
Contact me via e-mail to arrange a virtual meeting. 

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Seasonal Greetings

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