There's more than one direction

Strategy is not a plan, tactics or instructions manual! Strategy is a guiding philosophy of becoming, it’s a way of looking at the world as it is and deciding how you want to change it. It’s not a guarantee, it’s not a map, it’s a compass. Strategy will help to keep you aligned with your purpose, even as you adjust to challenges along the way. As it doesn’t matter how fast you run if you are going in the wrong direction.
 Who are you here to serve? And how are you hoping to change them?