Design thinking is a problem-solving methodology that is centred around five key stages: empathise, define, ideate, prototype, and test. These stages serve as the cornerstones of the approach, guiding individuals, and teams through a structured process for innovation and problem-solving. I think design thinking is a versatile methodology that can be applied to a wide range of challenges and industries. It's not limited to traditional design fields but is applicable in business, healthcare, education, and countless other areas. By emphasising user needs, defining clear problem statements, fostering creative ideation, building prototypes, and continually testing and improving solutions, design thinking offers a holistic and iterative approach to problem-solving that can lead to innovative and user-centred outcomes in virtually any context.
Building revenue capacity
The importance of transparency in sales cannot be overstated, regardless of whether you work for a small or large organisation, acknowledging your strengths and weaknesses is crucial. This acknowledgment not only demonstrates honesty but also helps in creating more meaningful connections with your clients. A potent tool for achieving this transparency is a SWOT analysis on both your own business and your competitors, as this comprehensive evaluation allows you to pinpoint gaps in the market that you are uniquely positioned to fill. When reaching out to potential clients, it's essential to maintain this transparency throughout the sales process. Start by openly discussing any previous investments they may have made in your company. This not only showcases your commitment to transparency but also reinforces their trust in your organisation. I think by highlighting the additional benefits and opportunities available to them, you not only demonstrate your dedication to their success but also enhance the perceived value of your products or services.
These are your options
Why would you recommend doing this instead of that?
When we approach this challenge, we should consider the appropriate framework, methodology, and process. People strive to improve and excel in various areas, including sales acumen, however, what truly sets someone apart is their business argument. I think the key differentiator lies in possessing situational knowledge. It may be referred to as situational awareness or experience, but I prefer to call it situational knowledge because it signifies having encountered similar situations and observed different decisions and outcomes. Therefore, your understanding of the context in which the client operates becomes the basis for providing advice.