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Why are we making more and more?
I think the biggest thing we can do is reduce consumption and reduce production. The last few years have been pretty hard for everyone in retail, let alone those like us who are trying to change the fashion paradigm to sustainability. We all like to think of ourselves as leading through the idea of offering modern people comfortable yet empowering designs which simplify their clothing choices during their busy lives. It’s hard to convince people to buy less on a promise it will last longer. In order to succeed in the current economic climate, businesses must move towards a more circular, ethical, and holistic way of operating. The big question is how retailers will respond to the lower demand and higher cost environment that we expect will persist for the rest of this year.
““Just do less: Buy less, consume less, produce less. That’s a really hard line to walk when you’re trying to run a business and you’re measuring your success by how much you sell.” ”