It’s all about bridging the gap, whether that gap is about money, experience, or opportunity. At the core, it starts with respect and reverence for where we’ve come from, but it doesn’t stop there. It’s going to take a mindset shift, one that challenges traditional leadership to step up, open the gates, and create space for people to show up as their most genuine, unfiltered selves. I think real change management is meeting people where they are and walking with them toward what’s possible.
Three key factors
When proposing change, remember that it is typically motivated by one of three factors:
Saving time,
Saving resources,
Saving energy
The questions are:
- How does your value proposition address these points?
- What are you helping your audience save?
Framing your value proposition around these three drivers will help make it more compelling and relevant to your audience's needs.