U is for understanding

How do you scale the understanding of value creation across your organisation?
I think that it’s better to understand something than it is to know it. Sales and marketing teams must demonstrate the ability to collaborate and partner effectively with finance as improved financial literacy will enable stronger strategic debates. Working with finance and the rest of the leadership team is central to fulfilling your commercial objectives whether you are a start-up or a multi-national organisation. Contact me via e-mail for training and understanding workshops for effective sales and marketing teams.