What goals should brands be focused on?
It’s a combination of enhancing your brand, building up your credibility and cache and lead generation. There are several other goals that may be important as well, such as the sense of accomplishment. I’d strongly suggest that you don’t let the more intangible goals get in the way of the tangible ones as you can do both – it just takes planning, discipline, and focus.

Here are some action goals:
⁃            Add value
⁃            Make it work for them
⁃            Know your business goals
⁃            Make it actionable
⁃           Stay flexible
Contact me via e-mail for an overview of your brand goals.