consistency

Consistent narratives

c/o Adobe

Marketing is about crafting a story that resonates with the right audience, one so compelling that they feel inspired to share it, building trust and a reputation for what you stand for. Too often, marketers default to creating average solutions for average people, leading to a race to the bottom. Instead, we should focus on meaningful engagement, investing resources in systems that align with our goals. While authenticity and personal connections can feel overwhelming to execute consistently, I think what people truly value is consistency and transparency. These qualities foster trust, ensuring your story endures and spreads naturally.

The daily practice

It's not merely about the individual events or their intensity; rather, it revolves around the aspect of consistency. It’s an accumulation of lots and lots of little things that any one by themselves is innocuous and useless leadership practices. When executed consistently and in conjunction with other minor gestures, for example, making eye contact with employees when greeting them in the morning. In my experience, the organisations that flourish under the guidance of leaders attuned to their internal culture and bottom line do so because they understand consistency in the mundane, day-to-day grind is what makes everything work. I think that it’s these practices that transform into the backbone of successful leadership.

Just be good

The concept of a "good life" includes a sense of responsibility towards others, and achieving a fulfilling and positive life comes with an obligation to assist and support others in their pursuit of similar well-being. This viewpoint aligns with principles of empathy, compassion, and social responsibility. I think it’s imperative that we exclusively collaborate with individuals who empower us to excel in our endeavours. This approach stems from a commitment to authenticity, enabling us to consistently deliver a profound sense of service that serves as the foundation for all our endeavours. Central to this principle is the incorporation of our unique perspective, voice, and worldview – a lens through which we perceive the world. This holistic integration, I believe, is what truly strikes a chord with others and establishes a resonant connection.

Reputation building (2)

““Any form of behavioural change, whether good or bad, does require communication. It might happen anyway, but it will happen much faster if you advertise it.””
— Burrellism

This statement emphasises the role of communication in facilitating and expediting behavioural change. If you want to change a certain behaviour, whether it's positive or negative, communicating your intentions and efforts can have a significant impact. By openly expressing your commitment to change and informing others about your progress, you not only hold yourself accountable but also allow others to witness and acknowledge your efforts. I think that this transparency and communication will help to build trust and encourage support from those around you, which can further facilitate and reinforce the desired behavioural change.

What are you doing to build your reputation?
I think your reputation is how others see your character, skills, behaviour and values, therefore, it’s vitally important to be introspective and honest with yourself. Contact me via e-mail for 1:1 coaching sessions.

Reputation building (1)

““You can’t build a reputation on what you are going to do, but you can build a solid reputation on doing what you say you will do””
— Burrellism

This statement highlights the importance of consistency and follow-through in establishing a reputation. As if you go around making promises or having good intentions is not enough to build a solid reputation. Your reputation is based on your actions and the extent to which you fulfil your commitments. When you consistently deliver on your promises and demonstrate reliability, people begin to trust and respect you, which contributes to building a strong reputation. I think actions speak louder than words when it comes to reputation building. Consistently delivering on your commitments and promises is crucial for establishing a solid reputation.


What are you doing to build your reputation?
I think your reputation is how others see your character, skills, behaviour and values, therefore, it’s vitally important to be introspective and honest with yourself. Contact me via e-mail for 1:1 coaching sessions.