As a guest lecturer my role was always to help the students to create some kind of value from day one. I was not expecting them to be mini-CEOs, all I expected was open-minded fresh thinkers who are willing to learn and where possible offer value. Technology, products, and services flow effortlessly around students and the way they navigate them is totally different than someone like me.

1.         I ask them to reflect and articulate what they see?
2.         What are the values that are important to them?
3.         How can a brand (product) or service tap into their important values better than now, and in relation for their future audience?

I met 3 types of students:

• “The hopeful” - Who were excited about the creative industries and the possibilities. My role was to give them a deeper sense of reality

• “The disrupter” - I can do it better type! Here I would give them another perspective, a greater sense of realism and balance so they could better understand the change mechanism and transformation.

• “Help me” - The ones where the challenge was not meeting their expectations.