Research has shown that by simply providing information doesn't necessarily lead to behavioural change. I think while knowledge is valuable, changing behaviour often requires more than just information as human behaviour is complex, influenced by various factors beyond mere awareness. Effective behaviour change often involves a combination of factors for example, motivation, context, emotional connections, support systems, and practical tools or strategies.
“A large part of economic success is based on trust, in other words, do people trust you to fulfil your promises. ”