The top-performing sales professionals consistently engage in prospecting, recognising the necessity of maintaining a consistently full and active sales funnel. As they view themselves as CEOs of their own lives, income streams, and deal pipelines. I think the key to ensuring flow and momentum within the pipeline lies in continuously filling the top with potential opportunities. By prioritising the influx of prospects, salespeople can mitigate closing challenges and approach sales from a mindset of abundance, refusing to yield control of the sales process to prospects. A full funnel enables smarter selling strategies and empowers sales professionals to navigate negotiations with confidence and resilience.