I see organisations today trying to reduce expenses by hiring inexperienced people to pound the phones, e-mails to arrange meetings and rush the sales process without looking into how companies buy. I think that it’s a good idea to look at the company culture and determine how much risk they are willing to take. Are they really involved in innovation or it’s more of a lip service?


The following questions will give you a feeling of what their culture really is like:
1. Do their executives lead by example?
2. How much experimentation is allowed?
3. How much resources (time and money) do they put into new ventures
4. What metrics are they measuring? 
5. And are those metrics connected to new things, for example, new to the market type of products?




Over the past few years, I have studied corporate cultures and change, and what fascinates me is when we speak about change is that we think in terms of “Good vs. Bad.” I don’t think it’s as simple as that, I think corporate complacency is the worst kind of culture. I think the world has become so complexed that we keep more and more ridiculous processes in place. And this results in employees becoming complacent and no longer think that they can affect change, they just give up and hide behind the mentality of “things are just fine!” Contact me via e-mail when you willing to make incremental change in your organisation.