Here’s a friendly reminder that customers don’t care about how brilliant your technology is, they only care about how simple your solution is. Therefore, we should focus on the latter at all costs.

I think that ordinary is not something you strive for, it’s something you end up being! In my experience, once an organisation has reached a certain level of success, it becomes very easy for them to rest on their laurels and become complacent. This is a good way for businesses to quickly get passed over by competition. No matter how big and successful your business is, you cannot stop questioning how to improve.


I have observed too many organisations that are stuck in their comfort zone, going through the motions and are not interested in economic empowerment. This is of no interest to me as I can only help if there is an appetite for change and the willingness to discover the hero amongst yourselves.