motivation

Your Dreams May Not Come True

Image: via standard.co.uk

Image: via standard.co.uk

I think that if your dreams are big enough they will not get completed during your lifetime. For some human beings the song in their heart will die if the situations around them does not work out the way they think it should happen.

Your inner experience should not be determined by what is happening around you. In the very nature of things, life is made in such a way that the outside will never happen 100% the way you want. And it should be that way, as if everything happened 100% your way - where do I go, where does everyone else go? Sometimes it goes your way, sometimes it goes my way, sometimes it goes someone else’s way - everything is fine.

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What do you want for yourself could be either blissful or miserable!
Remember fundamentally everyone wants the same thing: Pleasantness within themselves and pleasantness around them. I think what you want for yourself is the highest level of pleasantness 100% clear - the highest level of pleasantness.

· If pleasantness happens in our body we call it health, and if it becomes very pleasant we call it pleasure.

· If our mind becomes pleasant we call it peace, and if it becomes very pleasant we call it joy.

· If our emotions becomes pleasant we call it love, and if it becomes very pleasant we call it compassion.

· If our life energies becomes pleasant we call it bliss, and if it becomes very pleasant we call it ecstasy.

· If our surroundings becomes pleasant we call it success and this is all that we want in our life.

The outside pleasantness is determined by many forces, not just by ourselves. And all of these forces must cooperate to create outside pleasantness, but to create inner pleasantness we do not need anybody’s cooperation, just ourself!
This one thing, if we can make it happen will enhance our dream in such a way that it could not be fulfilled in one lifetime. The fear of suffering is what is making people dream small, think small, work small because if I dream big and it doesn’t happen what will happen to me.

WHAT WOULD YOU DO NOW IF YOU KNEW THAT YOU COULD NOT FAIL?
How would you answer this question? You can share your answer here or you can keep it to yourself, but mostly I hope you do something about it.

The Same Old Cycle

The Same Old Cycle


Love Is A Dirty Word In Business

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For many, love is a dirty word in business. Bringing love into the workplace, it’s platonic, but it’s there. I love these people and I am going to support them doing great work and we are going to do this together. According to Richard Branson, “Customers should not be first, employees should be first because if you take care of your employees, your employees will take care of your customers.”

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Almost every successful person begins with two beliefs: the future can be better than the present, and I have the power to make it so!

Having a deep purpose to the why we do things, it’s not just a job, it’s not just a salary. I understand that these things are so important and people get caught up in working for organizations because they have obligations - but there is a choice about picking something that you are passionate about. And then the human connection, recognizing your own humility - I think Brené Brown’s The Power of Vulnerability Ted Talk from 2010 sums it up quite nicely.


Luxury Brands Ignoring Influencers is a Risky Business?

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Magazines are losing their power as the exclusive gatekeepers in fashion, as they used to be the brands’ best way to broadcast its message to an audience of potential customers. Now the internet and social media have changed that, and brands have to target small communities online in ways that speak to them.

Tribe Dynamics is a company that identifies influencers and estimates the “earned media value” of their activity around brands, eg. LVMH, as brands move more and more of their advertising spending online. Conor Begley (co-founder and president at Tribe Dynamics), gives an example below about the way influencers are shaping the images of luxury brands.

“I’m showing them a bunch of data on Chanel. The number one influencer for Chanel is a guy named Jeffree Star. For those of you that don’t know Jeffree Star, he has pink hair, he’s tattooed from like head to toe—and his neck too—he will routinely smoke weed in his videos […] We show them this data, and somebody from this luxury brand says, ‘Hey, we know this is really important, but we wouldn’t want Jeffree to be our number-one influencer.’ I talk about inclusivity versus exclusivity and not really controlling the conversation, etc. We go home, we look at the data; he was the number-one influencer for that brand as well, they just didn’t know it.”

Star is a make-up artist and social-media personality with a large following. Shortly after that meeting, Begley said, Star caused a stir by posting a YouTube video in which he cut up a $5,000 Chanel bag with a glowing-hot knife. Chanel doesn’t need to make Star the face of its brand, Begley pointed out, but it would probably be good for the label to create a relationship with him since he’s having an impact on how his many fans perceive Chanel. Gucci, in fact, has done just that and made custom products just for him.

Please note that magazine editors are now often influencer's themselves with their own personal followings separate from the companies they work for 😉.

Read the full Quartzy article here


Jack Ma at World Economic Forum (video)

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"We really need to pay attention to people who are 30 years old, to the next 30 years and to companies that have less than 30 employees. What are you most looking forward to and most scared off in the next 30 years?" Watch the full interview here


Do You Know How Your Customers R-A-T-E Your Business?

Ziglar, Inc., via Associated Press

Ziglar, Inc., via Associated Press

The American author and motivational speaker, Zig Ziglar used the word R-A-T-E as a tool to assess how your customers are going to rate you.

R = Reliability, Recovery & Responsiveness
Customers understand that life is not perfect and mistakes will happen. However, this does not mean that your business is unreliable and frequently breaks its promises. Customers expect good businesses to be reliable and do what you say. On the rare occasions (they expect them to be rare) that you can’t then your customers expect you to make it up to them in another way, recover. How you make it up maybe as simple as an apology or some small compensation payment. They expect you to be responsive – i.e. quick to take action.

A = Assurance
Customers want to feel that their problem is being handled by an expert. Assure them that you know your business by demonstrating you understand their problems and the solution!

T = Tangibles
Your customers have an expectation of your brand and its appearance. From the staff and business setting to all of your on and off-line material. Your customers will judge you by your looks. Therefore part of meeting their expectations means making sure you look your best.

E = Empathy
Empathy is about connecting with your customers at an individual and personal level. Every customer wants to feel HUGged. That is Heard, Understood and Given incredible value. No one wants to feel like just another number or sale. You can HUG your customers by doing simple things like using their name when you address them, remembering specific details about their service needs/specifications that make it easy for them to buy from you. Show your customers that you care for them individually.

By really understanding the answers to these questions you will be able to set your customers’ expectations realistically and honestly. Customers tend to value honesty above everything. Setting expectations do not mean that you then can’t exceed them. It just establishes the baseline within the scope of your offer. For example, Richard Branson (Virgin), who has built an empire based on providing exceptional customer service explains it like this: “The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways. Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service require that your whole staff, from product development to marketing, works in harmony with your brand image.”

Are you interested in having a deeper dive?

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