While 80% of executives know that their companies’ success depends on introducing new products and services, the term “innovation” is often associated with geniuses turning start-ups into gold mines. Private equity firms place hundreds of little bets on start-ups hoping for the next Skype, Twitter, or Amazon. These bets on the next growth engine often depend on luck more than insight as many companies invest in or buy them, unsure what they’ll yield. What do you think happens if these companies dedicate insufficient resources to support innovation in the start-up phase? Contact me via e-mail for a deeper dive into the subject.