Unlike other animals, humans spend a lot of time thinking about what isn’t going on around them: contemplating events that happened in the past, might happen in the future, or may never happen at all. Disruption is a down-to-earth method whose objective is to help us think with our rational brains and emotional hearts. It’s not about making things complicated, nor is it an exclusively rational concept but it’s a method whose objective is to release feelings, intuitions, and emotions. I think we should focus on innovation and create results through good conflicts within an innovation culture as nothing teaches us better than our own experiences.