In his book, “Start with Why: How Great Leaders Inspire Everyone To Take Action,” Simon Sinek discusses the principals behind every successful person and business. It’s a simple and powerful model for how leaders inspire action, starting with a “Golden Circle” and the question “Why?”

Leaders and organisations with the capacity to inspire, think, act, and communicate from inside out and that’s why they start with “Why?” And this drives decision-making and behaviour when we communicate in that way.