As a subject matter expert, you possess the confidence to engage with any stakeholder, whether it's the CEO, CMO, or end-users of your product. Your expertise shields you from being outflanked in conversations with anyone, making you a trusted authority in your field. When discussing market trends and implications, your goal is to articulate the necessity for change and how it should be approached, however, merely presenting trends and potential impacts may not be enough to drive action. To inspire change, you must emphasise the critical need to act promptly, driving your clients and team members to embrace innovative solutions that can lead to success in the evolving landscape. And by conveying the urgency of the situation, you motivate people to consider and adopt alternative approaches instead of sticking to their previous practices. Are you interested in guidance for navigating market challenges? Contact me via e-mail for a 1:1 meeting or workshop for your team.