Marketing campaigns are sets of strategic activities that promote a business’s goal or objective. A marketing campaign could be used to promote a product, a service, or the brand as a whole. To achieve the most effective results, campaigns are carefully planned and the activities are varied. And I think marketing campaigns are most effective when they are the offspring of a corporate purpose rather than originating from one. Remember when you take responsibility for your beliefs and judgments this will give you the power to change them.
Now ask yourself the following questions:

1.          Why your company?
2.          Why your product (or service)?
3.          Why should they choose you?