The single most important characteristic of a leader that people will willingly follow is honesty.  Leadership must live these values as no one likes being tricked by a business or, within a business, by its leaders. Ensure that your company is purpose as well as commercially driven. We need to make more of an effort to showcase successful leaders who build great companies based on honesty, fairness, respect, and generosity.

Leadership is NOT about:
Authority
Egocentric
Fame
Greed
Position
Power
Title