Honour matters
Whatever happened to my word is my bond?
Honour and duty are words that still exists in the military, unfortunately they seem to have fallen away in polite society. There was a time when your word was it, and you wouldn’t violate your word because if people knew that if you violated your word nobody would want to do business with you. You can believe me when I say I'll help you as I think integrity is doing the right thing with high ethical standards. Dishonour for me is taking advantage of somebody else’s bad situation for personal gain. On the other hand, if you are willing to put aside your own interests, ego, and ambition because someone else is struggling then that to me honourable.