You have often heard the advice to "build your brand" and "tell your story.” What if your customers simply don't care? The truth is, what truly matters to them is themselves – their problems, their needs, and their aspirations. In reality, they aren't as invested in your brand or your story as you might think. So, instead of solely focusing on pushing your brand and narrative, it's essential to shift your approach. How? By understanding your customers' perspectives and catering to their specific needs and concerns is crucial. By empathising with their challenges and offering solutions that genuinely resonate with them, you can create meaningful connections and foster brand loyalty.

At the end of the day, I think successful marketing is about putting the customer first, addressing their pain points, and demonstrating how your product or service can improve their lives. So it makes sense to redirect your marketing effort towards delivering real value to customers and building lasting relationships based on trust and understanding.