Your brain tells you that you are safe with people who look, think and act similar, this is one of our many and various unconscious biases. These learned stereotypes are very powerful as they are so deeply ingrained into our persona, for example, the biases we all hold around race, religion, gender, power, and privilege structures. Playing on our unconscious biases and fears is the bread and butter of both political and marketing campaigns. In order to ‘judge’ without undue fear, you need to look at your own biases and the fears that sit under them. I think we can overcome our unconscious biases by becoming aware and being open to change.

Yesterday morning, I asked a woman if she needed help in carrying her pram (a four-wheeled baby carriage) down the stairs – I have to admit that I would not have asked a man if he were in the same position. I know that my actions were not a problem, they were courteous and friendly but underneath I may have unexamined bias about the difference in roles and capabilities of men and women. Contact me via e-mail and let me know how you deal with your implicit biases.