I think a diverse workforce closes the gap between a company and the consumer. If customers look into that mirror and don’t see themselves reflected back, they are more likely to search for a business that they feel does reflect them. Decades of research and studies have proved that diverse and inclusive workforces will outperform homogenous teams because they often think more logically, are more creative, and are more adept at identifying errors in thinking. Everyone has their own strengths and weaknesses. The more diverse your workforce, the better equipped you are to balance out one person’s weaknesses with another person’s strengths. A representative workforce will help you understand consumer values, needs, and wants, and will help your organisation to recruit the dynamic and vocal Generation Z.