I think everything you do in life will fall into one of three categories: bad work, good work, or great work. Here’s a simple model:

• Bad work is a waste of time, consisting of life-draining bureaucratic tasks.

• Good work involves fulfilling your job description, being productive, efficient, and getting things done. It includes tasks your boss or board expects you to complete.

• Great work is more impactful and meaningful. It is strategic and engaging, resonating with both your head and your heart.