I have found it really useful to find out everything about a company or organisation before I have a meeting with them. We are taught that knowledge is power, well if that was the case then why are all researchers not millionaires? Disclaimer: This is not to say that the only measure of success is financial. According to the Oxford English Dictionary, knowledge is defined as ‘facts, information, and skills acquired through experience or education; the theoretical or practical understanding of a subject.’ I think this is because knowledge is potential power but it’s not power in that sense of the word. Knowledge has to be properly organised and intelligently directed for it to be explicit (theoretical) or implicit (practical). How will this help you personally or professionally?