I was in Woodstock in 2016 and I saw how cafes and bars were using digital receipts, this practices is slowly making its way to Northern Europe. Last week at during Copenhagen Fashion Week, I saw several sustainable packaging companies. I think reducing sizes and volume as well as reusing packaging are simple ways for online brands to start their sustainability journey. Sustainability used to be a differentiation point for a business, nowadays it’s a licence to operate.

Small businesses usually have a less bureaucratic decision-making processes, agility is a plus point and more often than not they are closer to the customer. Being local and having a brand or product story the consumer can identify with at an emotional level is also is advantageous. I think it’s easier for small companies to demonstrate that they are delivering both social and environmental practices by promoting more diversity at every level, especially at senior and board level. Send me an e-mail and let me know what you think.