I met somebody new last night and he said that the was an avid reader of my site. I was humbled and explained to him that I am on a 6 week online digital marketing course which has affected the length and depth of my writing. He asked me how to start a business from scratch doing work you love with people you care about? My short answer was that due to the global COVID-19 pandemic a new consumer behaviour has emerged and I would approach all business problems from a design and experience led angle. Everything is going digital and there are so many different perspectives to take into account when creating and developing new products and services.

The American trend forecaster, Sarah Owen said, “When it comes to social media bragging, the youth have a new social currency - culture and lifestyle. We see this demographic invest in the experiential, and the ultimate bragging rights are in the wellness, travel, and lifestyle sectors. Posting a photo of a designer handbag is no longer associated with the changing notion of luxury. What is considered to be a luxury today is time and travel, it’s wellness and well-cultured individuals. That’s the new currency.”


Are you curious? Contact me via e-mail when you are ready to look at your engagement.