Gone are the days of one size fits all
I think that all the stories we tell ourselves about others are only partially true. What do you think? We use negative stories about others to justify self-serving behaviours and people judge you by the stories they tell themselves about your motives and actions. Remember, people may hate you for being different and not living by society's standards, but deep down, they wish they had the courage to do the same.
Generosity is scarce and generosity scales! Generous does not mean that you gave it away for free, it means that you showed up with emotional labour to make things better. Everyone wants is to feel seen, they want products and brands to serve their needs, and they choose brands and products with transparency. The purpose of marketing is to serve people and help them solve their problems. Contact me via e-mail for a deeper dive.