Over the last few years I have really studied sales people to find out precisely what the best sales people have in common. What I discovered was those sales people who truly want to make a difference in the lives of their customers outsell sales people who are solely focused on sales quotas and targets. And organisations where their purpose included “improving their customers lives,” also outperformed organisations who had a solely profit based purpose.

According to a Gallup study from 2017 on the American workplace, of the country’s approximately 100 million full-time employees, 51% felt no real connection to their jobs. Employees can do a lot of things to increase their engagement and they could begin by attaching a sense of meaning to their work. I think there are three questions one could ask oneself:
1. How do you make a difference in the lives of your customers?
2. How do you do it differently that your competitors and peers?
3. On your best days, what do you love about your job?


Remember your job matters and that it has a meaning. Contact me via e-mail when you are ready to take a look at your individual or corporate sense of purpose.