So, now I have you attention, how long will I be able to keep it and make you take an action that I suggest for you?

Human beings crave simple narratives. If you are a fan of the brand, Supreme, you know exactly when you should go to the store if you want the latest “drop”. If you take the train from to Hellerup, you know what people like us do when we commute. You know the conventions of behaviour, you know the rules, they are very clear!

• Where did those rules come from?

• Who gets to invent these rules?

You are either a victim of these rules, following these rules or you are the inventor of these rules.